In a recent study, researchers examined whether women pay more attention to men’s status cues when women are most fertile. Naturally cycling women (i.e., non-pill users) paid more attention to status symbols (e.g., sports cars, mansions) when they were ovulating compared to other times of their cycles. Also, ovulating non-pill users paid more attention to status than did pill users. Finally, pill users’ eye for status did not vary across the menstrual cycle.
Lens, I., Driesmans, K., Pandelaere, M., & Janssens, K. (2012). Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women’s attention to status products. Journal of Experimental Social Psychology, 48, 346-349.