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Conan’s Beard: To Shave or Not To Shave?

Before Conan O’Brien allows Will Ferrell to shave his beard, perhaps he should know that research shows that females rate males with a full beard as more attractive, masculine, socially mature, dominant, and aggressive than clean-shaven men. Conan should tell Will Ferrell to leave his “la raza” at home.

Neave, N., & Shields, K. (2008). The effects of facial hair manipulation on female perceptions of attractiveness, masculinity, and dominance in male faces. Personality and Individual Differences, 45(5), 373-377. doi:10.1016/j.paid.2008.05.007

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