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Tuesday
Feb072012

Valentine’s Day Gifts: Pleasure or Obligation?

image source: askmen.comDo you enjoy giving Valentine’s Day gifts? Or is it an unpleasant obligation? Your feelings about giving presents depends on your attachment style. Across two studies, secure people reported that giving gifts to partners was more pleasurable and not done out of obligation. Conversely, people high in avoidance experienced less pleasure, whereas those high in anxiety felt more obligated to give gifts, possibly because they feared losing their partners when their relationships weren’t going well.

Nguyen, H. P., & Munch, J. M. (2011). Romantic gift giving as a chore or pleasure: The effects of attachment orientations on gift giving perceptions. Journal of Business Research, 64, 113-118.

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Reader Comments (2)

From one Relationship Blogger to another:
I discovered your site a few days ago and have found it enjoyable. Thank you and your team for putting together a solid Blog.

Might I suggest a slight enhancement that both brings credibility to your work ands at the same time improves your exposure to hits?

You might want to add links to your work as well as adding the abstracts.
This piece above lacks teeth without a simple reference.
I took the time to include the URL link.

Thanks again.
Michael Patrick, redtaillight

http://bai-conference.org/BAI2011/Papers/2.Marketing/2167.pdf

February 7, 2012 | Unregistered CommenterMichael Patrick

Thanks for reading our site. We do provide a reference (or two or three or more) with every article; the one we've listed here is to the peer-reviewed journal article that was described in this write-up. We also encourage readers to read the original research paper whenever possible (via google scholar or the databases available to many students). See here for some tips on how to access journal articles.

February 7, 2012 | Registered CommenterScience of Relationships
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