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Underdogs: They’re Hot

People often think that successful people are attractive. But what about their less successful counterparts? Are they destined to be seen as less attractive? In a study involving hypothetical job applicants, those candidates described as being “underdogs” -- i.e., they were unlikely to get a particular job due to unfair circumstances beyond their control (e.g., their application had been misplaced by a secretary) -- were rated as especially physically attractive and desirable to date compared to candidates who were (a) unfairly advantaged (i.e., had a friend pressuring the employer to hire them) or (b) were unlikely to get the job due to their own incompetence (i.e., they failed to follow directions on the job application). That’s right…being an underdog can be hot if your failures are not your own fault.

Michniewicz, K. S., & Vandello, J. A. (in press). The attractive underdog: When disadvantage bolsters attractiveness. Journal of Social and Personal Relationships.

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