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Tuesday
Dec022014

Love or Lust?: Follow the Eyes

What can you learn from a person’s gaze? Apparently, a lot. Researchers asked male and female participants to look at photos of couples or opposite-sex individuals and indicate whether the photos elicited lust (i.e., sexual desire) or love. Eye tracking software determined exactly what parts of the photos participants focused on when making their lust vs. love judgments. When deciding whether a given photo portrayed love, male and female participants focused on the faces depicted in the photos, but very little attention was paid to the individuals’ and couples’ bodies. In contrast, when looking for signs of lust, both males and females generally focused more on the bodies in the photos. The researchers suggest this work could inform interventions for therapists who want to identify how couple members view each other.

Bolmont, M., & Cacioppo, J. T., & Cacioppo, S. (2014). Love is in the gaze: An eye-tracking study of love and sexual desire. Psychological Science, 25, 1748-1756.

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