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The Senses of Valentine's Day

According to a survey by the National Retail Federation, Americans spend upwards of $10 billion on for Valentine’s Day. And in true Valentine’s Day fashion, most of the adults surveyed were expecting to purchase candy, flowers, and/or a nice evening out for their partners. If you are one of those who celebrate Valentine’s Day, you might be thinking that these behaviors sound pretty familiar. The smell of roses and cologne will fill the air. Succulent wine and chocolate will dance on our tongues. We will go out dressed in our very best. Valentine’s Day truly is a day to indulge in some relational hedonism. But is the Valentine’s Day feel-goodery helpful for our relationships, or have we merely bought into a big consumer ploy? Although the answer to this question might be a matter of opinion, some research suggests that sensual pleasures – many of those that are heightened on Valentine’s Day – actually have a lot to do with feelings of attraction and relational health.

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