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Wednesday
Feb052014

ScienceOfRelationships.com Survey: The Dos And Don’ts of Valentine’s Day

In conjunction with “Relationship Science Month”, we surveyed over 1,000 adults in the United States, representing 49 states (Alaska, step it up next time!), to learn more about what people really think about Valentine’s Day. Over the coming week, we’ll be sharing our results with you, our readers, including answers to the following questions:

  • Do people love, hate, or view Valentine’s Day as “just another day”?
  • Would people prefer to spend Valentine’s Day alone, in a bad relationship, or on a bad first date?
  • Is it okay to go on a first date on Valentine’s Day? Is it okay to pop the question on Valentine’s day?
  • Who should be responsible for planning Valentine’s Day festivities?
  • Do people prefer to receive Valentine’s Day gifts publically (e.g., at work) or privately?
  • What are the top ranked gifts for men and women on Valentine’s Day?
  • What are the most preferred types of flowers to receive on Valentine’s Day? The least preferred?
  • Do people expect sex on Valentine’s Day?
  • What’s an acceptable amount to spend on Valentine’s Day gifts?

We’ll start rolling out the results very soon. In the meantime, we have provided a description of our study sample below so that we can focus on results in upcoming posts.

Behind the Numbers

We recruited respondents via Amazon’s Mechanical Turk marketplace, and our final survey sample consisted of slightly more men (56%) than women (44%), with 78% self-identifying as “White/Caucasian” (5% African American, 5% Hispanic, 8% Asian American) and holding a college or advanced degree (88%). The majority of our participants indicated they lived in a suburban area (54%), but we also had people from urban (32%) and rural (13%) areas as well. Most survey participants (90%) indicated they were heterosexual, with the remainder homosexual (4%) or bisexual (6%).

Of the 1009 participants, 70% indicated they were in romantic relationships, with slightly more women in relationships relative to men (66% of women vs. 52% of men). The majority of romantically-involved participants (56%) indicated they were currently in love with a partner, with the remainder indicating they were either not in love or their feelings were ‘complicated’. 

Stay tuned over the coming week as we reveal our results! If you have thoughts or comments on any of our findings, please visit our Facebook page to get a discussion going.

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