« How Do Same-Sex Couples View Valentine’s Day? | Main | Bad Valentine’s Day Gifts: Do They Hurt Your Relationship? »
Friday
Feb072014

On Valentine Street, Chivalry Isn’t Dead

Researchers examined whether subtle reminders of love increase men’s willingness to help. Men who had been approached by a woman asking for directions to Valentine Street were willing to help a different woman retrieve her cell phone from “thieves”, helping her almost 37% of the time. Men asked for directions to Martin Street only helped 20% of the time. The simple mention of “Valentine” unconsciously motivated men to behave in a more chivalrous manner.

Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology, 69, 169-172.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Editor Permission Required
Sorry, due to the amount of spam we receive, commenting has been disabled for visitors of this site. Please see our Facebook page for comments on recent articles posted.