Imagine you’re buying a new cell phone. Would you rather have a ton of different options or only 1-2 choices? Usually, people assume that having more choices is better. In fact, in experiments that mimic game shows (“what’s behind door #1?) people will pay more money to have more options to choose from. But ironically, having more choices can be a source of distress. People feel less satisfied with their decision after it’s made when they have a bunch of different options to choose from, and sometimes people experience paralysis-by-analysis (they give up and don’t choose anything at all.). Some scientists refer to this as the “paradox of choice”—a lot of choices feels like something we want, but it ends up being bad for us.1
New research suggests that how supported we feel in our relationships affects how appealing we find having a lot of options/choices.