In a previous article, I wrote about how both men and women prefer those who display neotenous (i.e., baby-like) features over adult features and rate those who exhibit them as more attractive.1 So what happens when toymakers manipulate these baby-like features to give off a sexualized vibe? Enter, the Bratz dolls.
Bratz, owned by MGA Entertainment, is a line of dolls that is very popular with today’s children. Bratz have seen a great deal of controversy in their time on the market, as they are often scantily clad and heavily made up.
The American Psychological Association (APA) formed the Task Force on the Sexualization of Girls in response to public concern over the growing problem of sexualization of children and adolescent females. Researchers have found that it is often females upon which sexuality is imposed, especially in the media.