Expensive smartphones are more desirable to men who are single and seeking a hook up, according to researchers from Germany.1
When the iPhone 6 hit the market last month, it made headline news. That’s not unusual, as every iteration of Apple’s popular smartphone has fanboys lining up around the block. But not even the casual consumer has been deterred by the rumor that the iPhone 6 Plus is so slim and streamlined that, after 30 minutes stuffed in the pocket of your skinny jeans, it comes out bent as a boomerang. In fact, despite ‘bendgate’, the new iPhone is hot and expected to sell up to 80 million units in 2014 alone.2 Clearly, everybody wants one. But new research suggests that some men are more keen than others to fork out the cash for a high status smartphone.