Entries in fall (1)

Friday
Sep292017

Pumpkin Spice Latte for the Soul

Fall is here and that means one thing…Starbucks’ Pumpkin Spice Latte is Back! Have you ever wondered why this annual tradition seems to be such a big deal to the general populace? Sure, the pumpkin spice latte (PSL) is delicious, but how excited should one get about a beverage? It may be that some of the PSL-mania stems from how the drink makes us feel rather than how it tastes.

Relationship science could argue that the pumpkin spice lattes speak to consumers on a number of unconscious levels.

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