So you’re a 20-something woman out at a bar. As it happens you’re currently single and kind of interested in meeting guys to possibly date. At this club there are 2 men, of similar physical attractiveness, who have caught your eye. Man A) is sitting in the corner alone, but man B) is talking with a really attractive woman who seems to be his ex-girlfriend. Are you more attracted to man A) or man B)?
On the topic of human relationships, the famous Czech writer Milan Kundera mused, “[it is] one of life’s great secrets: women don’t look for handsome men, they look for men with beautiful women.”1
In the absence of any other information, humans tend to estimate the value of something by being aware of the demand for it. This is basic economics. Mate copying is the idea that an individual’s decision to mate or form a relationship with a potential partner is impacted by a direct observation of that person in a relationship with another, or knowledge of their romantic history.