When it comes to sex, the more the better right? Popular perception would suggest that the answer to this question is yes. Media messages often tout the benefits of sex, going as far as to suggest that having sex every day in a relationship might be one route to greater happiness. In a recent set of studies my colleagues and I investigated whether more frequent sex was, in fact, associated with more happiness and found that it was, but only to a point.1
Across three studies of over 30,000 participants, we found that people who reported having more frequent sex in their relationship also reported being happier. But this association was no longer true at frequencies greater than once a week. To be clear, having sex more frequently than once a week was not associated with less happiness, it just wasn’t associated with more happiness on average.