Entries in implicit egoism (3)


Explaining Royal Love: Prince Harry and the Allure of Implicit Egotism

By Sadie Leder-Elder Ph.D. - High Point University

A few years back I wrote a post about one of my favorite laws of attraction, implicit egotism (see here for more).  Although you may never have heard it by name, the chances are you or someone you know have demonstrated this phenomenon. 

Click to read more ...


Now it’s Kim and Kanye Sitting in a Tree: Implicit Egotism Strikes Again

A few years back, on the heels of Kim Kardashian’s ill-fated and short-lived marriage to Kris Humpries, I wrote a post about how their attraction and marriage may be the result of what psychologists refer to as implicit egotism. Essentially, this theory states that people have relatively positive feelings about themselves and that these unconscious preferences extend to things that are associated with the self, like our own name-letter initials.  Think about it. Do you have a favorite letter? Is that letter one of your own initials? Well, if it is, you are not alone.  Where it gets even more interesting is that this preference may impact a whole array of choices, including who you marry.1 In Kim Kardashian’s case, she may have gravitated towards Kris Humpries, because they both shared the initial K. On an implicit level, this may have activated positive and rewarding feelings. Well, that relationship has come and gone, but in true implicit egotism fashion, Kim has since moved on to marry Kanye, with whom she also shares the initial K!    

Click to read more ...


Why are Kim and Kris Sitting in a Tree K-I-S-S-I-N-G?

What do Kim Kardashian and Prince William have in common? No, this isn’t the start of a bad joke; the answer is as straightforward as the letters in their names. Both Kim and William married individuals who share at least one of their initials (Kim Kardashian recently wed Kris Humphries and Prince William Mountbatten-Windsor married Kate Middleton - bet you didn't know his last name until now)! 

Click to read more ...