Entries in language (4)

Friday
Mar282014

Grammarly: An Online Dater’s Secret Weapon

Joe Romance scratches his head. Online dating profile questions are the worst. I never know what to write, he muses. He decides to write just the basics: general hobbies and interests without many distinctive details. His “matches” will be able to tell he’s a good guy, right? Then, he can work on impressing them later, once he connects with someone he really likes.

He taps out the following: I have two dogs. We go jogging in the park every morning. If your a Dog Lover like me, maybe we’ll get along. One’s a Labrador, the others a Dalmatian. And, I like stargazing. I studied Astronomy in highschool and could of been an astonomer. If you want to know how to find Orion in the sky, well I can be your Star Hunter ha ha. Normally I like to go to the observatory alone, it’s kinda my Fortress of Solitude (Superman fan, don’t judge), but for the right person, I’ll make room on my stargazing blanket. I also like concerts and going to the movies.

Satisfied with his self-description, Joe Romance submits his bio, uploads a few photos, and waits for his dating luck to change. Over the next few weeks, his number of profile views goes up, but he only gets a few messages.

What went wrong?

If Joe had thought to use it, leading automated proofreading site Grammarly could have offered a few suggestions. The global service has helped over two billion native and non-native English writers with common grammatical errors, spelling mishaps, and lack of originality through its signature Grammarly Editor. Beyond the automated proofreader’s obvious utility for school assignments and business communication, the folks at Grammarly believed their service could boost its users’ romantic prospects, too, by helping people make good first impressions with their online dating profiles.

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Tuesday
Aug142012

Death, Derogation, and Double Standards: What’s a Sexy Woman to Do?

You do not need to look hard for evidence that North Americans are uncomfortable with female sexuality. Women, for example, are derogated for engaging in less common sexual behaviors, like threesomes. Male sexuality, alternatively, is often viewed positively or—at worst—ambivalently. This ‘sexual double standard’, when society evaluates women negatively than men for comparable sexual behaviors, is an extensively researched phenomenon.

Perplexingly, some of the research on the double standard has indicated that men are the most likely to endorse it. Why would a man derogate a sexual woman, when it would seem to be more in his interest to encourage female promiscuity? Research conducted by Dr. Mark Landau and colleagues provides an interesting explanation for this phenomenon. According to these researchers, men degrade sexual women because these women make them feel lusty, and thereby remind men of their ‘natural creaturely origins’. If this argument seems far-fetched, bear with me. Let me explain...

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Monday
Apr302012

The Secret's In The Pronouns: Dr. Jamie Pennebaker on NPR

Our colleague Dr. Jamie Pennebaker was recently interviewed by NPR, discussing how his research on language use can be applied to understanding dating. Check it out!

You can read our coverage of this research here.

Monday
Dec052011

Words Matter: Language Style Predicts Relationship Longevity

As we all know, the dating scene can be frustrating. For example, we’ve all probably dealt with the uncertainty of a first date in which we are trying to decipher whether our date is actually interested in us or if he or she is simply putting on a happy face to avoid hurting our feelings. Wouldn’t it be great to find a subtle way to determine whether you and your date are going to “click”? As you can probably guess, researchers have found a way to predict just this based on the words each person uses when communicating.

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