Many consider the adult entertainment industry risqué, sleazy, and taboo. No more….the sexual marketplace now has a niche where women can feel sexually empowered and pampered rather than objectified and commoditized when pursuing sexual pleasure. Although the male consumer still drives much of the $14 billion “adult” industry, there are also female consumers who are willing to spend over $100 on a luxury vibrator (remember the Sex and the City episodes about The Rabbit and the Sharper Image luxury vibrators?). And women-owned and –operated sex stores are on the rise.1 These “sex-positive” stores are not the shady, dark stores that guys in trenchcoats sneak into. They are brighter, staffed by females (and males), and maintain a softer image with the hopes of projecting an image of “class” rather than “crass”. These shops stock well-designed, often eco-friendly “acsexsories” so women can feel good, rather than ashamed, about wanting sexual pleasure.