Entries in match.com (4)


The Truth Behind Online Dating: What Motivates Users and Companies

Read Part 1 of this series here: The Truth Behind Online Dating: What Is and Isn’t Real

People are shallow. Psychological science has demonstrated that people often use a “what is beautiful is good” mental shortcut.1 People tend to assume positive characteristics about others based on physical attractiveness, even though these perceptions are not accurate. This bias for beauty has been shown in all types of contexts that are not limited to online dating. A classic study from the 60s on in-person dating found that a date’s hot body/face predicted romantic attraction more than personality traits, intelligence, popularity/charisma, mental health, and self-esteem.

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Does Internet Dating Really Work?

Does internet dating really work?

The answer to your question really lies in how you define “work.” If your goal is to meet new dating partners, then on-line dating services can help put you in touch with a large number of other eligible singles. Services like Plentyoffish.com and Match.com have a large pool of individuals looking to date, hook-up, and marry. The problem is that there are oftentimes so many profiles to sort through that the choices are overwhelming, which causes you to miss out on people who actually might be good matches.

Other dating services, such as eHarmony, propose that matching dating partners based on similarity will lead to better pairings. They accomplish this (allegedly) by analyzing responses to a lengthy survey using a proprietary algorithm, or in less fancy terms, a formula they use make money (consider it the KFC secret recipe of matching partners). In another SoR story, Paul Eastwick wrote a summary of a paper he co-authored,1 essentially showing that the algorithms used to match people don’t work the way that they are supposed to, and you are no better off relying on the matches made for you than if you were just meeting someone cold in the library or at a sporting event. He and his co-authors recommend that dating sites change the algorithms to match on factors demonstrated by research to be more effective at predicting long-term compatibility.

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Log On for Love?

Several years ago I received a Facebook message from a stranger.  After exchanging a few innocuous messages with him, he invited me to lunch and—partly because I was recently single, partly because I had never gone on a formal date with someone I met online, and partly because I enjoy the excitement of a potential kidnapping—I agreed. Over the course of the meal he peppered me with a series of questions that I thought were somewhat atypical for a first date (“How many children do you want?” “How soon can I meet your family?”).  Eventually, I set my fork down and said, “Not to be rude or anything, but it feels like you’re auditioning me to be your wife.” He shrugged his shoulders and replied, “Kind of, yeah.”

Despite my adventurous spirit, I had enough sense to not marry the guy. But a growing number of individuals are meeting their future spouses online. In fact, results of a recent nationally representative study suggest that over one-third of individuals who married between 2005 and 2012 originally met their partners on the Internet.1 What is particularly compelling about this study, however, is that it tackled a previously overlooked question that many dating websites (e.g., eHarmony) claim to know the answer to: Do individuals who meet their partners online or offline have more successful marriages?

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Beware of Claims about Single People that Come from Online Dating Services

Have you seen the headlines about the “Singles in America” survey? Match.com is oh-so-proud of it. The company boasts of the intellectual firepower behind their study. The survey is touted as “comprehensive” and the Match.com CEO brags that, “Since its inception, Singles in America has proven to be an unprecedented source of insight into the ideologies and lifestyle choices of today’s singles.”

Of course, the fact that the survey comes from Match.com should set off our scientific alarm bells. But Match.com points to their scholars in charge, and notes that the results are based on a representative sample of 5,000 American singles and 1,000 married people. Plus, sadly enough, many media outlets take the findings reported in the press release and run with them, as though they were ferrying precious cargo. So I think it is important to take a close look from a scientific perspective, and offer a less credulous perspective than you might find elsewhere.

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