Do Nice Guys Really Finish Last?

We often hear tales of women forsaking the nice, kind, dependable man for the brooding, confident bad boy, but do women really prefer bad boys? New research from the University of British Columbia suggests that perhaps they do, at least in terms of sexual attractiveness.

Across two studies, women rated happy, smiling men as less attractive than proud, confident men. The opposite pattern emerged for men’s ratings of women; happy women were rated as more attractive than proud women.

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