Does internet dating really work?
The answer to your question really lies in how you define “work.” If your goal is to meet new dating partners, then on-line dating services can help put you in touch with a large number of other eligible singles. Services like Plentyoffish.com and Match.com have a large pool of individuals looking to date, hook-up, and marry. The problem is that there are oftentimes so many profiles to sort through that the choices are overwhelming, which causes you to miss out on people who actually might be good matches.
Other dating services, such as eHarmony, propose that matching dating partners based on similarity will lead to better pairings. They accomplish this (allegedly) by analyzing responses to a lengthy survey using a proprietary algorithm, or in less fancy terms, a formula they use make money (consider it the KFC secret recipe of matching partners). In another SoR story, Paul Eastwick wrote a summary of a paper he co-authored,1 essentially showing that the algorithms used to match people don’t work the way that they are supposed to, and you are no better off relying on the matches made for you than if you were just meeting someone cold in the library or at a sporting event. He and his co-authors recommend that dating sites change the algorithms to match on factors demonstrated by research to be more effective at predicting long-term compatibility.