With summer upon us, many women will go to the mall to revamp their closet with this year’s latest trends. After all, how are you going to get the attention of your cute neighbor if you’re wearing the same boring clothes you wore last year? Let’s be honest: you’re not. But with a less-than-stellar economy, more women are cutting back on their wardrobe allowance and are instead opting to purchase only a few ‘I can’t live without you’ pieces. So ladies, how do you decide whether to replace your old shorts with the forever-sexy daisy dukes or the back in style, more modest high-waisted shorts?
Entries in sexy clothing (4)
Ovulating women report increased sexual desire and preference for wearing sexy clothing compared to non-ovulating women.1,2 But does ovulation impact the color of clothing she chooses? A survey of “regularly ovulating” women (i.e., not on birth control pills, pregnant, etc.) reported their menstrual cycle’s timing and noted the color of the shirt they were currently wearing.3 Those ovulating and at their most fertile (6-14 days following the start of her last period) were more likely to wear red or pink compared to other colors, and of those wearing red or pink, nearly 80% were ovulating.
1Haselton, M. G., & Gangestad, S. W. (2006). Conditional expression of women’s desires and men’s mate guarding across the ovulatory cycle. Hormones and Behavior, 49, 509–518.
2Durante, K. M., Li, N. P., & Haselton, M. G. (2008). Changes in women’s choice of dress across the ovulatory cycle: Naturalistic and laboratory task–based evidence. Personality and Social Psychology Bulletin, 34, 1451–1460.
3Beall, A. T., & Tracy, J. L. (in press). Women more likely to wear red or pink at peak fertility. Psychological Science.
Lately, I’ve been thinking about a by-gone era. A time when we could turn on our televisions and get a weekly dose of Snooki, JWow, Pauly D, the Situation and the rest of the Jersey Shore gang. Don’t get me wrong, I’m not nostalgic for their dating debauchery but rather reflective on the impact that it has had on our society. Thinking back, I’ve come to the conclusion that all I didn’t want to know about relationships, I learned from the Jersey Shore.
Although I could easily be referring to the urban dictionary definition of a “grenade” or the meaning of GTB (gym, tan, break-up with Paula) or DTF (which I will not translate), I’m actually referring to how MTV’s Jersey Shore was a truly ingenious demonstration of social psychology principles. Unfortunately, it’s possible that we may all be worse off for having shared in their sexually-permissive hijinks. Here’s why...
New research suggests that women who wear sexy clothing and show cleavage alienate other women. While waiting to participate in what they thought was a study of conflict, pairs of women witnessed an attractive woman in sexy clothing enter the room and talk to a research assistant about setting up the cameras. The researchers recorded responses of the women in the waiting area during the provocatively dressed woman’s presence and after she left the room. The women in the waiting room rolled their eyes, looked at the provocatively dressed woman in disgust, made negative and mocking comments, and laughed at her when she left the room. Apparently this sexy woman was quite threatening. When the same woman entered the room in khakis and a crew neck t-shirt (i.e., not provocatively dressed), the women barely even noticed her!