Have you seen the headlines about the “Singles in America” survey? Match.com is oh-so-proud of it. The company boasts of the intellectual firepower behind their study. The survey is touted as “comprehensive” and the Match.com CEO brags that, “Since its inception, Singles in America has proven to be an unprecedented source of insight into the ideologies and lifestyle choices of today’s singles.”
Of course, the fact that the survey comes from Match.com should set off our scientific alarm bells. But Match.com points to their scholars in charge, and notes that the results are based on a representative sample of 5,000 American singles and 1,000 married people. Plus, sadly enough, many media outlets take the findings reported in the press release and run with them, as though they were ferrying precious cargo. So I think it is important to take a close look from a scientific perspective, and offer a less credulous perspective than you might find elsewhere.