All I Want for Christmas is You: The Science of Gift Giving
Each year around mid-November, business owners begin to lick their chops: the next month will arguably be their busiest and most profitable. Last year, for example, Americans spent over $52 billion during the Thanksgiving weekend alone.1 Although large portions of these purchases are surely self-indulging, people also make a lot of purchases to take care of gift shopping for the upcoming holiday season.
Gift giving seems to be a biologically natural phenomenon across a range of species and targets – even organisms as simple as insects feel the need to get in on the giving.
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evolutionary psychology,
gift giving,
gifts,
holidays,
memory,
motivation,
nostalgia,
social comparison 















