Entries in tanning (3)


The Secret Ingredient to a Great Summer Tan: Carotenoids

The summer is heating up, and for many of us that means it’s time to hit the beach and soak up the rays. Bikini fashions may change year on year, but one look that’s as popular as ever is bronzed, tanned skin.

But why? By this point, we all know that tanning is bad for us, yet many refuse to slop on the sunscreen and seek shade.

Every summer, doctors trot out the same warnings. Exposure to ultraviolet (UV) radiation causes skin cancer, tanned skin is damaged skin, and tanning at a young age is extra dangerous. Research suggests that indoor tanning isn’t any safer. One third of White American women under 35 visit the tanning salon at least once a year, increasing their risk of melanoma by as much as 75%.1

These warnings are serious but barely make a dent on behaviour. We want a ‘healthy’ tan. We think it looks attractive.2 And many of us have decided it’s worth the risk.

So if you’re packing your bag for the beach (or the tanning booth), how can I hope to stop you in your tracks? What if I said that there’s a way you can tan that is (a) cheaper than a trip to the tanning salon (much less a holiday at the beach!), (b) is not only free of health risks, but will actually improve your well-being, and (c) results in more attractive and healthier-looking skin than UV exposure could ever achieve? And here’s the kicker: there’s scientific research to back all these claims up.

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Women and Dating: An Unhealthy Pursuit?

Men aren’t the only ones who are negatively affected by the dating game. Recently I highlighted a series of studies showing that men’s competition with each other for mates can lead to poor financial decisions such as racking up credit card debt. But competition for dates can adversely affect women in even more unhealthy ways.

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Suntans and Attractiveness: To Tan or Not To Tan?

With summer here, your plans for vacation likely involved spending some time in the sun. But are you going to lather yourself in SPF-100 sun block, or embrace the rays in hopes of achieving a deep brown tan like Snooki or Pauly D from the Jersey Shore?

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