Entries in taste (3)


How Sweet Food Affects Our Romantic Interests: Relationship Matters Podcast 39

A new edition of SAGE’s “Relationship Matters” podcast is out! In this installment, hosted by Dr. Bjarne Holmes of Champlain College, Dongning Ren (Purdue University) discusses her fascinating research on how the taste of food affects romantic perceptions.

People commonly refer to those with whom they are romantically involved as “sweetie”, “honey”, or “sugar.” It’s a nice sentiment, but could there be more underlying such labels  – i.e., are these words linked to our actual romantic perceptions? Ren, along with colleagues Kenneth Tan and Ximena Arriaga (both from Purdue University) and Kai Qin Chan (Raboud University, Nijmegen, Netherlands), conducted three experiments to test the hypothesis that tasting something sweet increases the extent to which individuals judge relationships and potential partners positively.

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Two Is Stronger Than One: Shared Experiences are More Intense 

image source: heartofthematteronline.comAre life’s experiences better when shared with another person? Participants at Yale University tasted chocolate in a room either (a) along with another person tasting their own chocolate, or (b) with another person who looked at a book of paintings. Participants who ate chocolate with a fellow taster thought the chocolate tasted better than those who tasted chocolate alone. To determine others’ influence on unpleasant experiences, a follow-up study used a similar procedure, but had participants taste a highly bitter chocolate. As before, having a fellow taster present intensified the experience, in this case making the chocolate taste worse.

Boothby, E. J., Clark, M. S., & Bargh, J. A. (2014). Shared experiences are amplified. Psychological Science. (Online) doi: 10.1177/0956797614551162


The Sense(s) of Attraction

According to a survey by the National Retail Federation, Americans spend upwards of $10 billion on for Valentine’s Day. And in true Valentine’s Day fashion, most of the adults surveyed were expecting to purchase candy, flowers, and/or a nice evening out for their partners. If you are one of those who celebrate Valentine’s Day, you might be thinking that these behaviors sound pretty familiar. The smell of roses and cologne will fill the air. Succulent wine and chocolate will dance on our tongues. We will go out dressed in our very best. Valentine’s Day truly is a day to indulge in some relational hedonism. But is the Valentine’s Day feel-goodery helpful for our relationships, or have we merely bought into a big consumer ploy? Although the answer to this question might be a matter of opinion, some research suggests that sensual pleasures – many of those that are heightened on Valentine’s Day – actually have a lot to do with feelings of attraction and relational health.

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