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Entries in wedding (9)


Diamonds Aren’t Forever: Expensive Rings and Weddings May Lead to Relationship Problems

My husband and I got hitched this past June, which I can honestly say was one of the happiest and most transcendent experiences of my life. However, we both agree that whereas the wedding was awesome, the wedding planning process was decidedly not awesome. Navigating the wedding industry can be quite frustrating, in part because of the relentless pressure to spend fantastic amounts of money on anything and everything wedding-related. As a relationships researcher, I was particularly interested in, and baffled by, the rhetoric that many vendors use in order to sell wedding services and products.

Many of the sales pitches boil down to the idea that couples in love should want expensive weddings. Vendors will argue that if you truly love your partner, you should be willing to go to any lengths (at least monetarily) to properly celebrate that love on your “special day”. For example, maybe you want to show your love for your partner by getting a fancy gilded guestbook for your guests to sign, or personally monogrammed hand towels for the reception bathroom. Sometimes the rhetoric even goes so far as to suggest that an expensive wedding guarantees you true love. With a perfectly straight face, some vendors will tell you that your wedding day will “set the tone” for your marriage, and you should be willing to do anything it takes to start your marriage off “on the right foot”. For example, perhaps you should set the right tone by hiring a 20-piece orchestra for your ceremony, or limos to transport all your guests to the reception.

Examples of this sort of advertising can be traced back to the 1940s, when De Beers diamond company launched their infamous “Diamonds are forever” campaign. Indeed, many of the social norms around marriage proposals—such as the arbitrary benchmark of two months’ salary that men should spend on an engagement ring—come from De Beers’ successful advertising efforts. Like the wedding industry more broadly, the diamond industry relies on the premise that spending a great deal of money shows love for your partner and predicts relationship success. This idea is widespread in our culture, likely because it is a marketer’s dream: who wouldn’t pay any price to ensure marital bliss? What’s less clear is how accurate these notions are. To what extent do high levels of spending actually predict marital bliss?

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Getting Married? Love Science? Here are Our Ten Research-Based Wedding Vows

I study romantic relationships. I’m also engaged. So, of course, I’ve given a tremendous amount of thought as to what it really means for my partner and I to marry one another. Researchers have found that weddings are deeply significant life events, but we don’t really know why they’re so meaningful. Marriage may simply be about celebrating a milestone: recognizing the relationship that a couple has built together and the love that they share for each other. But weddings are also very future-oriented, as the couple publicly promises to maintain their relationship for life. I suspect that it’s really these vows – the solemn promises that the newlyweds make to each other in front of their closest friends and family – that are at the crux of why weddings have such an emotional impact.

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Weddings: Size Matters…For Some More Than Others

One of the more surprising things about the scientific literature on dating and marriage is that there are very few studies of the events that signify the “beginning” of dating and marriage relationships. For example, we still know fairly little (on the scientific front) about how relationships form in the real world. We can look at processes in the lab, and even simulate events (e.g., speed dating studies) that should, presumably, lead to relationship formation. But, for all our efforts, capturing real relationships as they develop has proven a formidable challenge.

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Top 10 Articles About Weddings and Marriage


Got “Cold Feet”? Watch Out for Marital Woes Ahead 

Remember that classic scene from Runaway Bride where Julia Roberts bolted from the altar and trotted across the horizon in a wedding dress? Or when Chandler in Friends left a note for Monica before he fled just hours before their nuptial? These storylines are common in TV and movies, but it can happen in real life too. Many people get cold feet before their big days; it is so common that friends and family usually tell the bride/groom-to-be to just brush it off as a little blip on the path to living happily-ever-after. Indeed, people often have more doubts about themselves, their partners, and their relationships when they face significant changes in their lives.1 But are we right to ignore these doubts? Not so, according to recent research.

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From Bride to Blues: Examining the Prevalence of Post-Nuptial Depression

As someone who has never walked down the aisle, I have to say that Allison Scott’s presentation about the prevalence of "bridal blues" was an eye-opening experience. Not only did I learn that the Center for Disease Control and Prevention (CDC) has issued a wedding day survival guide, (as they compare planning a wedding to surviving a natural disaster), but also I learned that most women experience a post-wedding “let down.”

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I Do, or Do Not, Take Your Name in Marriage

After getting engaged, there are practically a million decisions for brides-to-be to make. You need to pick a dress, a wedding singer, and decide on a honeymoon destination. Amidst all of these decisions, you also have to make what may be the most important decision of all (next to saying ‘yes’, of course): whether you will take your husband’s last name in place of your own. The decision is not trivial. Sure, a change in name necessitates a change in driver’s license, credit cards, passport, and even your signature, but it may also influence your self-concept (you know, that part of yourself that tells you who you are).

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A Proposal, Brick by Brick

An amazing proposal in Lego, by Mr. Walter Thompson. Learn more about this video here.


Bridesmaids and the Changing Role of the Bachelorette Party

The movie Bridesmaids opened this weekend and its raucous hilarity departs from the standard female-led romantic comedy – it rivals the bawdy glory of Old School, Wedding Crashers, and The Hangover. Although not all women’s pre-wedding events resemble the movie (which is probably a good thing), Bridesmaids demonstrates that women too can be profane and outrageous and get laughs for it, and reminds me that roles for women have shifted, not just in romantic comedies but as bridesmaids in real life.

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