Death, Derogation, and Double Standards: What’s a Sexy Woman to Do?
You do not need to look hard for evidence that North Americans are uncomfortable with female sexuality. Women, for example, are derogated for engaging in less common sexual behaviors, like threesomes. Male sexuality, alternatively, is often viewed positively or—at worst—ambivalently. This ‘sexual double standard’, when society evaluates women negatively than men for comparable sexual behaviors, is an extensively researched phenomenon.
Perplexingly, some of the research on the double standard has indicated that men are the most likely to endorse it. Why would a man derogate a sexual woman, when it would seem to be more in his interest to encourage female promiscuity? Research conducted by Dr. Mark Landau and colleagues provides an interesting explanation for this phenomenon. According to these researchers, men degrade sexual women because these women make them feel lusty, and thereby remind men of their ‘natural creaturely origins’. If this argument seems far-fetched, bear with me. Let me explain...















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